New Television Technology: What Is Ultra HD TV?

18 Oct, 2013

Father and kids watching TV
There’s a new TV technology out, and it’s better than ever. The 4K Ultra High Definition (HD) TV is available today, and with a higher screen resolution than any other television, the 4K TV is something to keep in mind for your holiday shopping list. Here’s what you need to know about this new and improved television technology.

What is a 4K TV?

For a little background, the more pixels in a screen, the higher (and better) its display resolution. The better the resolution, the more detail and clarity you will see in a picture. The 4K television – officially known as the Ultra HD TV – has a higher screen resolution (3,840 x 2,160 pixels) than last season’s Full HD TV (1,920 x 1,080 pixels). With four times the pixel count of Full HD, 4K TV screens show exceptional image detail – better than ever seen before. Check out the video below to learn more about 4K:

Why should I consider a 4K TV?

There are plenty of reasons to upgrade to a 4K Ultra HD TV. These televisions can work in a variety of rooms in your home. Transform your home entertainment center with a big-screen 4K TV – the high screen resolution allows you to achieve excellent picture quality on larger screens without distorting the image. It’s an ideal choice for watching movies or sports with a group. Or, use an Ultra HD TV to watch regular TV or play video games in a smaller space. Because the resolution is so high, you can sit closer to the television screen without the picture looking “pixelated.”

Where is 4K going?

As more 4K technology surfaces, there will likely be additional 4K products and accessories available to accompany these super TVs. If you’re interested in adding an Ultra HD TV to your home, Sony also offers a 4K TV media player to watch 4K-quality films. Plus, Sony’s “Video Unlimited 4K” service will have a selection of 4K movies and shows available. Also, the Ultra HD TV has the ability to “upscale” content, which means it can display Full HD DVDs at a higher quality than a Full HD TV.

Do you plan on trying out 4K TV technology this year? Watch our 4K TV Video Series to learn more about the 4K televisions available at hhgregg, and find a large selection of 4K TVs at or at an hhgregg store near you!



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