Cook for the Cure with KitchenAid

01 Oct, 2015


Cook for the Cure® gives people with a passion for cooking a way to support a meaningful cause. The program raises funds and awareness for the fight against breast cancer. From pink products and celebrity chef auctions to home-based fundraising events, this partnership between KitchenAid and Susan G. Komen® has raised over $10 million in the past 14 years.  Here’s how you can get involved:

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10,000 Cupcakes
This October, bake cupcakes and share an original picture of your creation on Twitter and Instagram using hashtags #10000cupcakes & #donate and KitchenAid will donate $1 to support the fight against breast cancer. Learn more about this delicious way to raise donations and everything else you need to know in order to participate by Clicking Here.


Pass the Plate
The recipe is a snap: make a meal, serve it on our uniquely-marked Villeroy & Boch plates, and share it with someone special. That person then keeps it and passes it on to the next. The best part is once your plate is registered, each recipient can add to the plate’s journey, and we’ll add to the donation total. For every person who registers their plate, we’ll give $5 to Susan G. Komen®. Come back often to read your plate’s story as it’s passed from place to place and person to person.


Host a Party
You can host a party to benefit the cause any time of the year. Whether it’s an office potluck, a family cookout or weekend brunch, you can host an event and encourage guests to donate to Susan G. Komen®.  Use KitchenAid’s helpful guides and invitations to throw the perfect party.


The Pink Collection
Think pink. A pop of color to any kitchen and a sign of support worldwide. For the past decade, cooks everywhere have purchased our pink products as a way to show they care. From kitchen gadgets and mixing bowls to blenders and food choppers, every product sold from the pink Cook for the Cure® collection has made an impact. This year is no exception.  You can find many of these great products at

In 2015, KitchenAid will donate $450,000 or more to Susan G. Komen® through the Cook for the Cure® program to support the fight against breast cancer. Product sales will not affect this donation. Susan G. Komen® is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $800 million in research and provided $1.7 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit or call 1-877 GO KOMEN. Connect with us on Facebook and Twitter. Cook for the Cure® is a registered trademark of Komen®.

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